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Want to know a little more about us? Take a look at some of the articles that have been written about us.

Reading Express • link
Boston Globe • Jan Gardner • 10/29/2006
 
"In eight minutes, InstaBook — a machine the size of a dining room table — printed a paperback book from a digital file, trimmed it, bound it, and put a cover on it. What I witnessed recently in Troy, N.Y., was simple yet extraordinary. It harkened back in time to neighborhood print shops while demonstrating the print-on-demand alternative to the publishing houses of today.

Eric Wilska and Susan Novotny, booksellers in Great Barrington and Troy, respectively, bought the InstaBook machine and launched Troy Book Makers this year in order to print self-published works as well as books, such as local histories, whose copyright has expired. They say they're hoping that the business is the wave of the future..."
This shop is one for the bookslink
Times Union • Tim O'Brien • 06/20/2006
 

"TROY -- There is a new bookmaking operation in downtown Troy.

No, it's not an illegal gambling enterprise. It's a new business that is betting there is a market for people who want to publish small numbers of their books.

Local fiction authors can get that novel out of the bottom drawer and have it printed and bound. You can add extra spice to a family reunion by printing up 20 copies of a collection of grandma's recipes. Teachers can print copies of books that are no longer under copyright, such as "Huckleberry Finn," with notes and questions appended for students to use..."

More Booksellers Turn to Publishing • link
Publishers Weekly • Judith Rosen • 06/05/2006
 

"Forget gifts and cards. In a time of flattening sales, longtime booksellers Eric Wilska, owner of the Bookloft in Great Barrington, Mass., and Susan Novotny, owner of the Book House of Stuyvesant Plaza in Albany, N.Y., have found what could be the ultimate sideline business, printing their own books. Last week marked the soft opening of their joint POD venture, the Troy Book Makers in Troy, N.Y., which is both a storefront business adjacent to Novotny's Market Block Books store and an Internet operation found at www.thetroybookmakers.com.

"One of my mantras is stop carping about Barnes & Noble. Here's one thing you can do: find a profitable niche," said Wilska. After watching his sales level off after climbing steadily for most of the past 32 years, he views on-demand printing as a viable alternative revenue source. "You don't have to be a visionary to look down the pike and see that bookstores, like video stores, aren't dinosaurs, but they are less critical [than they were]," he said..."